Who we are

After serving as Global Lead in Biodiversity & Ecosystems at Ramboll (a Top10 consulting firm) guiding a team of 300+ specialists in delivering nature-based solutions, it was time to found The Nature Imperative to work more directly and closely with clients creating positive outcomes.

Director Samantha Deacon is passionate about the natural environment, driving impactful change and is an accomplished consultant with more than 25 years’ experience leading global nature strategies, environmental risk and product stewardship programmes.

She is recognised for her enthusiasm, research and innovation, deep technical expertise paired with exceptional communication and cross-functional leadership.

The Nature Imperative can draw upon a wide network of collaborators for a team approach to expand capacity or skills.

Skills

  • Advisor in land, freshwater, air and marine ecosystems

  • Manager at project and programme levels

  • Recognised communicator and thought leader

  • Passionate advocate for nature action

Awards

  • Environment Analyst Nature Positive Award

    Highly Commended in 2025 for Ramboll’s Global Biodiversity Metric

  • Ramboll World Class Expert

    Winner in 2023

  • Environment Analyst Nature Positive Award

    Highly Commended in 2023 for Ramboll’s Global Nature Strategy

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Our experience

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